Zimomo Labubu Guide: 10th Anniversary and All 3 Releases

Last Updated: March 10, 2026

The newest Labubu release is a special edition that came out on Jan. 29, 2026 and is called Zimomo 10th Anniversary.

In our opinion, this version looks similar to the Big Into Energy Secret ID with all the different colors.

You can get one on Pop Mart for $299.99 USD and we love him!

Here is a video we did of our Labubu keychain dolls all dressed up to welcome Zimomo

If you don’t know who Zimomo is, he is one of the most popular Labubu dolls and the giant Labubu plush doll is one of our favorite!

What makes this Labubu plush doll unique is his size!

He is a GIANT compared to the size of the Labubu dolls

Look how much bigger he is compared to the other big Labubu doll Flip With Me (left) and the more common Labubu keychains such as Toffee (brown one) and the rest of the Big Into Energy

Zimomo Lababu is also harder to find and that is one of the reasons why he is so popular and more expensive compared to the other Labubu’s.

How to Buy Zimomo

Check Pop Mart first if you want to buy one. The Zimomo Popmart retail price for the 2 releases is $199.99 and $299.99

The newest 10th anniversary edition will retail for $299.99.

If you can’t get one on Pop Mart, then can check out Amazon and eBay

Who is Zimomo?!

Zimomo Labubu is the leader of the Monsters tribe that Labubu belongs to.

He’s like the cool big brother that isn’t as mischievous as Labubu but is still cool to hang out with.

Plus he’s adorable!

You can skip ahead to the info about the Zimomo releases or take a minute to watch this cute video that showcases the I Found You Release and The Monsters Naughty Plants Series (eBay link)

If you don’t like this guy yet, then this video will definitely make you like him!

Zimomo Vs Labubu

Here are the key differences between Zimomo vs Labubu

Gender

Labubu is a girl while Zimomo is the male and the leader of the tribe

Size

Labubu comes in various sizes anywhere from the tiny Labubu Pin for Love to the bigger plush dolls like the Vans Collab, Flip with Me, Rock the Universe, etc. but none of them are as big as Zimomo

Labubu

Size ranges from 4.1 inches (10.5 cm) to 15 inches (38 cm)

Zimomo

Tallest of all the Labubu characters

Stands 22.8 inches (58 cm)

We love him because his size makes him soooo cool!

Here is a picture of the size differences of Zimomo vs Labubu

Body

More mature and muscular than Labubu

Face

More serious and focused while the other Labubu’s have a grinning and mischievous look

Ears

Are positioned slightly different.

He has super tall ears!

Tail

Zimomo is the only one that has a spiky tail.

The spiky tail is the easiest way to tell Zimomo vs Labubu

Labubu – no tail..

If it has a tail, then it’s Zimomo!

It’s these differences that make collectors love this gentle giant!

Now you know the differences, let’s take a look at the three plush doll releases.

Labubu Zimomo I Found You V1

There has been 3 releases so far and some collectors refer to these as Zimomo V1 and V2 and 10th Anniversary Zimomo that came out in Jan. 2026.

NOTE – there are ONLY THREE releases. If you can see a smaller keychain version that is not a real Labubu. That’s just a custom doll that someone made and not an official release nor real Labubu that Pop Mart made.

Zimomo I Found You is considered by many as the V1 release since it was the first time he was available

Here are the details:

Release Date

December 2023

Retail Price

$199.99 on Pop Mart

Size

22.8 inches (58 cm) tall

Color and Appearance

Zimomo I Found You is brownish in color and this is how he looks like.

Fur

The plush is made from 47% PVC, 30% polyester fabric, and 23% ABS.

Each fur strand measures about one inch in length, giving it a smooth and soft feel.

When I held Zimomo, I felt that the fur isn’t that soft and felt like a stiff brush.

It definitely isn’t as soft as the Labubu’s in Exciting Macaron V1, Have a Seat V2 or Big Into Energy V3.

Eyes

The eyes have a gold outline and can move independently left to right.

Teeth

It has a more serious look than Labubu but has 9 teeth just like Labubu.

Accessories

It comes with a leather neck collar engraved with “The Monsters.”

It does not include any additional clothing or outfits.

Buying Experience

Starting in 2026, you should be able to easily buy Zimomo from Pop Mart so check there first.

We got ours in the fall of 2025 and had to buy one from a trusted reseller that we had to meet in person. It was a lot of trouble and if we were to do it again, we would just check Pop Mart first or get it on Amazon or eBay

I had to call in advance and make a reservation before we left for the store and then it took us 3 hours to get there due to traffic and the weather.

When we got there we had to fight through lines and a half dozen people were also interested to buy it but fortunately we had made reservations.

We know how to tell a real from a fake Labubu and we also made sure we scanned the QR code and verified it was authentic.

Unboxing Experience

The packaging was very impressive and I wasn’t surprised because it’s such a premium hot item!

Box

Super strong box that is designed for reuse or storage.

It’s so pretty that I can’t imagine anyone throwing it away!

There’s additional cardboard inside that holds Zimomo in place.

Unlike the blind boxes such as Exciting Macaron, Have a Seat, etc, this box opens from the side instead of the top.

Plastic Cover

Unlike the other blind boxes such as Big Into Energy, Have a Seat, etc., the doll is wrapped in a clear plastic bag and not a foil bag.

The bag is secured with a cable tie so the doll doesn’t bounce around in shipment.

Tips for Other Labubu Collectors

To keep him in mint condition, you can leave it inside the original clear plastic.

If you leave it outside and it gets dusty, you can simply use a lint roller to remove dust.

It’s best to save the box because it’s sturdy and collectible, perfect for storage or display.

What we decided to do was put him on a dust-free shelf so it’s free from dirt but we plan to get a large display case for it soon.

Display Cases

They also sell these super large display cases and we plan on getting one soon

Our Opinion About Zimomo I Found You

Though it’s kind of pricey, I Found You is definitely worth it!!

It may cost more than other Labubu’s but Zimomo’s price is no where close to most expensive Labubu’s out there.

It’s a great bargain especially given the packaging, the special collar and how it stands out because of the size.

All our kids loved it and immediately said “No wonder he’s the leader and the boss!” 😂 😀

The unique spiky tail also makes this big giant Labubu doll feel special and every collector needs to get one!

We hope you don’t get offended but we feel that you can’t be considered a serious Labubu collector without having at least one of the releases.

Labubu Zimomo Angel in Clouds V2

Zimomo Angel in Clouds is considered by many as the V2 since it was the second Zimomo Labubu that Pop mart released

Here are the details:

Release Date

October 2024

Original Retail Price

$199.99 on Pop Mart

Size

22.8 inches (58 cm) tall

Here is how Zimomo Angel in Clouds looks like

Angel in Clouds Zimomo Price

Check Pop Mart first but if they’re out of stock the price on Amazon or eBay should be close to the retail price of $299.99

It’s interesting to note that even though this release came out a year later and retailed for a $100 more ($299.99 versus $199.99) the resell value is lower than the I Found You.

I Found You seems to be more popular but we like both and once we get ours, we will share the latest pictures and unboxing with you.

Labubu Zimomo: 10th Anniversary

Zimomo 10th Anniversary is Zimomo V3.

Here is a video we made along with our other Labubu keychain dolls

Here are the details:

Release Date

January 2026

Original Retail Price

$299.99 on Pop Mart

Size

22.8 inches (58 cm) tall

Here is how this new Zimomo release looks like

Zimomo Clothing

Getting Labubu clothes and dressing them up is our favorite part of collecting!

And even though Zimomo Labubu is taller, you can still buy clothes for him 😀

Just make sure you buy clothing that says in description it’s for 58cm doll or else it’ll be too small

Put Some Baby Clothing

Part of the fun of collecting Labubu is being creative and you can come up with your own ideas on how to dress Zimomo up!

This guy is so big that I was able to put on some of our kid’s old baby clothes on him and it fit perfectly!

Here are some outfits that we put on.

We put on a flashlight to man bag to small baby jackets on him.

Make Your Own Zimomo Clothing

If you’re creative you can also make your own clothes!

Here are some of the best Labubu outfits you try to make

You can take old clothes that you don’t want and make some basic alterations and make your own clothing.

Here’s a quick tutorial on how you can do this at home.

FAQ