Zimomo Labubu Guide: 10th Anniversary and All 3 Releases
Last Updated: March 10, 2026
The newest Labubu release is a special edition that came out on Jan. 29, 2026 and is called Zimomo 10th Anniversary.
In our opinion, this version looks similar to the Big Into Energy Secret ID with all the different colors.
You can get one on Pop Mart for $299.99 USD and we love him!
Here is a video we did of our Labubu keychain dolls all dressed up to welcome Zimomo
If you don’t know who Zimomo is, he is one of the most popular Labubu dolls and the giant Labubu plush doll is one of our favorite!
What makes this Labubu plush doll unique is his size!
He is a GIANT compared to the size of the Labubu dolls
Look how much bigger he is compared to the other big Labubu doll Flip With Me (left) and the more common Labubu keychains such as Toffee (brown one) and the rest of the Big Into Energy

Zimomo Lababu is also harder to find and that is one of the reasons why he is so popular and more expensive compared to the other Labubu’s.
How to Buy Zimomo
Check Pop Mart first if you want to buy one. The Zimomo Popmart retail price for the 2 releases is $199.99 and $299.99
The newest 10th anniversary edition will retail for $299.99.
If you can’t get one on Pop Mart, then can check out Amazon and eBay
Who is Zimomo?!
Zimomo Labubu is the leader of the Monsters tribe that Labubu belongs to.
He’s like the cool big brother that isn’t as mischievous as Labubu but is still cool to hang out with.
Plus he’s adorable!
You can skip ahead to the info about the Zimomo releases or take a minute to watch this cute video that showcases the I Found You Release and The Monsters Naughty Plants Series (eBay link)
If you don’t like this guy yet, then this video will definitely make you like him!
Zimomo Vs Labubu
Here are the key differences between Zimomo vs Labubu
Gender
Labubu is a girl while Zimomo is the male and the leader of the tribe
Size
Labubu comes in various sizes anywhere from the tiny Labubu Pin for Love to the bigger plush dolls like the Vans Collab, Flip with Me, Rock the Universe, etc. but none of them are as big as Zimomo
Labubu
Size ranges from 4.1 inches (10.5 cm) to 15 inches (38 cm)
Zimomo
Tallest of all the Labubu characters
Stands 22.8 inches (58 cm)
We love him because his size makes him soooo cool!
Here is a picture of the size differences of Zimomo vs Labubu

Body
More mature and muscular than Labubu
Face
More serious and focused while the other Labubu’s have a grinning and mischievous look
Ears
Are positioned slightly different.
He has super tall ears!
Tail
Zimomo is the only one that has a spiky tail.
The spiky tail is the easiest way to tell Zimomo vs Labubu
Labubu – no tail..
If it has a tail, then it’s Zimomo!
It’s these differences that make collectors love this gentle giant!
Now you know the differences, let’s take a look at the three plush doll releases.
Labubu Zimomo I Found You V1
There has been 3 releases so far and some collectors refer to these as Zimomo V1 and V2 and 10th Anniversary Zimomo that came out in Jan. 2026.
NOTE – there are ONLY THREE releases. If you can see a smaller keychain version that is not a real Labubu. That’s just a custom doll that someone made and not an official release nor real Labubu that Pop Mart made.
Zimomo I Found You is considered by many as the V1 release since it was the first time he was available
Here are the details:
Release Date
December 2023
Retail Price
$199.99 on Pop Mart
Size
22.8 inches (58 cm) tall
Color and Appearance
Zimomo I Found You is brownish in color and this is how he looks like.


Fur
The plush is made from 47% PVC, 30% polyester fabric, and 23% ABS.
Each fur strand measures about one inch in length, giving it a smooth and soft feel.
When I held Zimomo, I felt that the fur isn’t that soft and felt like a stiff brush.
It definitely isn’t as soft as the Labubu’s in Exciting Macaron V1, Have a Seat V2 or Big Into Energy V3.
Eyes
The eyes have a gold outline and can move independently left to right.

Teeth
It has a more serious look than Labubu but has 9 teeth just like Labubu.

Accessories
It comes with a leather neck collar engraved with “The Monsters.”


It does not include any additional clothing or outfits.
Buying Experience
Starting in 2026, you should be able to easily buy Zimomo from Pop Mart so check there first.
We got ours in the fall of 2025 and had to buy one from a trusted reseller that we had to meet in person. It was a lot of trouble and if we were to do it again, we would just check Pop Mart first or get it on Amazon or eBay
I had to call in advance and make a reservation before we left for the store and then it took us 3 hours to get there due to traffic and the weather.
When we got there we had to fight through lines and a half dozen people were also interested to buy it but fortunately we had made reservations.
We know how to tell a real from a fake Labubu and we also made sure we scanned the QR code and verified it was authentic.

Unboxing Experience
The packaging was very impressive and I wasn’t surprised because it’s such a premium hot item!
Box
Super strong box that is designed for reuse or storage.
It’s so pretty that I can’t imagine anyone throwing it away!



There’s additional cardboard inside that holds Zimomo in place.

Unlike the blind boxes such as Exciting Macaron, Have a Seat, etc, this box opens from the side instead of the top.

Plastic Cover
Unlike the other blind boxes such as Big Into Energy, Have a Seat, etc., the doll is wrapped in a clear plastic bag and not a foil bag.

The bag is secured with a cable tie so the doll doesn’t bounce around in shipment.
Tips for Other Labubu Collectors
To keep him in mint condition, you can leave it inside the original clear plastic.
If you leave it outside and it gets dusty, you can simply use a lint roller to remove dust.
It’s best to save the box because it’s sturdy and collectible, perfect for storage or display.
What we decided to do was put him on a dust-free shelf so it’s free from dirt but we plan to get a large display case for it soon.
Display Cases
They also sell these super large display cases and we plan on getting one soon
Our Opinion About Zimomo I Found You
Though it’s kind of pricey, I Found You is definitely worth it!!
It may cost more than other Labubu’s but Zimomo’s price is no where close to most expensive Labubu’s out there.
It’s a great bargain especially given the packaging, the special collar and how it stands out because of the size.
All our kids loved it and immediately said “No wonder he’s the leader and the boss!” 😂 😀
The unique spiky tail also makes this big giant Labubu doll feel special and every collector needs to get one!
We hope you don’t get offended but we feel that you can’t be considered a serious Labubu collector without having at least one of the releases.
Labubu Zimomo Angel in Clouds V2
Zimomo Angel in Clouds is considered by many as the V2 since it was the second Zimomo Labubu that Pop mart released
Here are the details:
Release Date
October 2024
Original Retail Price
$199.99 on Pop Mart
Size
22.8 inches (58 cm) tall
Here is how Zimomo Angel in Clouds looks like





Angel in Clouds Zimomo Price
Check Pop Mart first but if they’re out of stock the price on Amazon or eBay should be close to the retail price of $299.99
It’s interesting to note that even though this release came out a year later and retailed for a $100 more ($299.99 versus $199.99) the resell value is lower than the I Found You.
I Found You seems to be more popular but we like both and once we get ours, we will share the latest pictures and unboxing with you.
Labubu Zimomo: 10th Anniversary
Zimomo 10th Anniversary is Zimomo V3.
Here is a video we made along with our other Labubu keychain dolls
Here are the details:
Release Date
January 2026
Original Retail Price
$299.99 on Pop Mart
Size
22.8 inches (58 cm) tall
Here is how this new Zimomo release looks like



Zimomo Clothing
Getting Labubu clothes and dressing them up is our favorite part of collecting!
And even though Zimomo Labubu is taller, you can still buy clothes for him 😀
Just make sure you buy clothing that says in description it’s for 58cm doll or else it’ll be too small
Put Some Baby Clothing
Part of the fun of collecting Labubu is being creative and you can come up with your own ideas on how to dress Zimomo up!
This guy is so big that I was able to put on some of our kid’s old baby clothes on him and it fit perfectly!
Here are some outfits that we put on.
We put on a flashlight to man bag to small baby jackets on him.




Make Your Own Zimomo Clothing
If you’re creative you can also make your own clothes!
Here are some of the best Labubu outfits you try to make

You can take old clothes that you don’t want and make some basic alterations and make your own clothing.
Here’s a quick tutorial on how you can do this at home.
FAQ
How many Zimomo versions are there?
There are only 3 current versions; I Found You released in Dec 2023 and Angel in Clouds released in Oct. 2024 and 10th Anniversary Zimomo released in Jan. 2026
Where to buy Zimomo Labubu?
Why is Zimomo so expensive?
It is a much bigger doll and really cool.
It is simply supply and demand. The 3 releases were limited for awhile and because of his unique size, everyone wants one.
About the Authors
The Labubu Collector is a collaboration between Simon Chan, Kelly, Ailene and our kids and we live in both Los Angeles and Asia.


We’re big fans of Labubu dolls and we have a combined over 100 different Labubu keychains and large Labubu plush dolls.
We love to buy, unbox and dress them up with Labubu clothes
Favorite Dolls: Labubu Hope from Labubu Big Into Energy series and Labubu “Y” (Yes) from Labubu Pin for Love set
Expertise: Authentication and Release tracking
Connect: Follow us on Instagram or Youtube account where we spotlight other Labubu collectors as well.
To learn more visit our About page







