Zimomo Labubu Guide: 10th Anniversary and All 3 Releases

Last Updated: April 26, 2026

Zimomo is the huge Labubu doll. The newest version came out on Jan. 29, 2026 and is called 10th Anniversary.

In our opinion, this version looks similar to the Big Into Energy Secret ID with all the different colors.

You can get one on Pop Mart for $299.99 USD and we love him!

Here is a video we did of our Labubu keychain dolls all dressed up to welcome him.

If you don’t know who Zimomo is, he is one of the most popular characters from The Monsters and the giant plush is one of our favorites!

What makes this guy unique is his size!

He is a GIANT compared to the size of the other Labubu plush dolls

Look how much bigger he is compared to the other big Flip With Me (left) and the more common keychains such as Toffee (brown one) and the rest of the Big Into Energy

Zimomo is also harder to find and that is one of the reasons why he is so popular and more expensive compared to the other dolls.

How to Buy Zimomo

Check Pop Mart first if you want to buy one. The retail price for the 2 releases is $199.99 and $299.99

The newest 10th anniversary edition will retail for $299.99.

If you can’t get one on Pop Mart, then can check out Amazon and eBay

Who is Zimomo?!

He is the leader of the Monsters tribe and he’s super cute!

Here are some pictures that we took of our 3 versions

You can skip ahead to the info about the releases or take a minute to watch this cute video that showcases the I Found You Release and The Monsters Naughty Plants Series

If you don’t like this guy yet, then this video will definitely make you like him!

Zimomo Vs Labubu

Here are the key differences between the two

Gender

Labubu is a girl while Zimomo is the male and the leader of the tribe

Size

Labubu comes in various sizes anywhere from the tiny Pin for Love to the bigger plush dolls like the Vans Collab, Flip with Me, Rock the Universe, etc. but none of them are as big as him.

Labubu

Size ranges from 4.1 inches (10.5 cm) to 15 inches (38 cm)

Zimomo

Tallest of all the Labubu dolls

Stands 22.8 inches (58 cm)

We love him because his size makes him soooo cool!

Here is a picture of the size differences

Body

More mature and muscular than Labubu

Face

More serious and focused while the other Labubu’s have a grinning and mischievous look

Ears

Are positioned slightly different.

He has super tall ears!

Tail

Zimomo is the only doll that has a spiky tail.

The spiky tail is the easiest way to tell the difference

Labubu – no tail..

If it has a tail, then it’s Zimomo!

Now you know the differences, let’s take a look at the three plush doll releases.

I Found You V1

There has been 3 releases so far and some collectors refer to these as V1 and V2 and 10th Anniversary as V3.

NOTE – there are ONLY THREE releases. If you see a smaller keychain version than it is not a real Labubu. That’s just a custom doll that someone made and not an official release that Pop Mart made.

I Found You is considered by many as the V1 release since it was the first time he was available

Here are the details:

Release Date

December 2023

Retail Price

$199.99 on Pop Mart

Size

22.8 inches (58 cm) tall

Color and Appearance

I Found You is brownish in color and this is how he looks like.

Fur

The plush is made from 47% PVC, 30% polyester fabric, and 23% ABS.

When I held him, I felt that the fur isn’t that soft and felt like a stiff brush.

Angel in Clouds and the 10th anniversary is definitely way softer

Eyes

The eyes have a gold outline and can move independently left to right.

Teeth

It has a more serious look than Labubu but has 9 teeth

Accessories

It comes with a leather neck collar engraved with “The Monsters.”

It does not include any additional clothing or outfits.

Buying Experience

Starting in 2026, you should be able to easily buy one from Pop Mart so check there first.

We got ours in the fall of 2025 and had to buy one from a trusted reseller that we had to meet in person. It was a lot of trouble and if we were to do it again, we would just check Pop Mart first or get it on Amazon or eBay

I had to call in advance and make a reservation before we left for the store and then it took us 3 hours to get there due to traffic and the weather.

When we got there we had to fight through lines and a half dozen people were also interested to buy it but fortunately we had made reservations.

We know how to tell if a Labubu is real and one of the things to do is to scan the QR code to verify it is authentic.

Unboxing Experience

The packaging was very impressive and I wasn’t surprised because it’s such a premium hot item!

Box

Super strong box that is designed for reuse or storage.

It’s so pretty that I can’t imagine anyone throwing it away!

There’s additional cardboard inside that holds the doll in place.

Unlike the blind boxes of the smaller dolls, this box opens from the side instead of the top.

Plastic Cover

The doll is wrapped in a clear plastic bag and not a foil bag.

The bag is secured with a cable tie so the doll doesn’t bounce around in shipment.

Tips for Other Labubu Collectors

To keep him in mint condition, you can leave it inside the original clear plastic.

If you leave it outside and it gets dusty, you can simply use a lint roller to remove dust.

It’s best to save the box because it’s sturdy and collectible, perfect for storage or display.

What we decided to do was put him on a dust-free shelf so it’s free from dirt but we plan to get a large display case for it soon.

Display Cases

They also sell these super large display cases and we plan on getting one soon

Our Opinion About I Found You

Though it’s kind of pricey, I Found You is definitely worth it!!

It’s a great bargain especially given the packaging, the special collar and how it stands out because of the size.

All our kids loved it and immediately said “No wonder he’s the leader and the boss!” 😂 😀

The unique spiky tail also makes this big giant plush doll feel special and every collector needs to get one!

We hope you don’t get offended but we feel that you can’t be considered a serious Labubu collector without having at least one of the releases.

Angel in Clouds V2

Angel in Clouds is considered by many as the V2 since it was the second Zimomo that Pop mart released

Here are the details:

Release Date

October 2024

Original Retail Price

$199.99 on Pop Mart

Size

22.8 inches (58 cm) tall

Here is our Angel in Clouds

Angel in Clouds Price

Check Pop Mart first but if they’re out of stock the price on Amazon or eBay should be close to the retail price of $299.99

It’s interesting to note that even though this release came out a year later and retailed for a $100 more ($299.99 versus $199.99) the resell value is lower than the I Found You.

I Found You seems to be more popular but we like both and once we get ours, we will share the latest pictures and unboxing with you.

Zimomo 10th Anniversary

10th Anniversary is Zimomo V3 and came out in late January 2026.

Release Date

January 2026

Original Retail Price

$299.99 on Pop Mart

Size

22.8 inches (58 cm) tall

Here are more pictures

We love this version and he’s totally worth it!

Zimomo Clothing

Getting Labubu clothes and dressing them up is our favorite part of collecting!

And even though he is taller, you can still buy clothes for him 😀

Just make sure you buy clothing that says in description it’s for 58cm doll or else it’ll be too small

Put Some Baby Clothing

Part of the fun of collecting Labubu is being creative and you can come up with your own ideas on how to dress Zimomo up!

This guy is so big that I was able to put on some of our kid’s old baby clothes on him and it fit perfectly!

Here are some outfits that we put on.

We put on a flashlight to man bag to small baby jackets on him.

Make Your Own Clothing

If you’re creative you can also make your own clothes!

You can take old clothes that you don’t want and make some basic alterations and make your own clothing.

Here’s a quick tutorial on how you can do this at home.

Helpful Resources

If want to buy a Labubu but not sure which one to get you can see the pictures on our Labubu Collection List and our guide on How to Tell if a Labubu is Real

FAQ