Who is Mokoko? Meet the Pink Labubu and Trusted Sites to Buy

Last Updated: Feb. 5, 2026

Mokoko is known as the pink Labubu and is one of the most popular and rare Labubu plush dolls.

She is different from Labubu and this guide will teach you everything about Mokoko.

Who is Mokoko?

If you’re new and wondering who is Mokoko Labubu, she is an entirely different character from Labubu but is part of the Monsters characters.

If you’re new, you may not know the difference but it’s actually pretty easy to tell the difference between Labubu and Mokoko.

3 Key Differences

There are 3 easy ways to tell the difference between Labubu and Mokoko

1 ) Nose

She has a heart shaped nose while Labubu has a triangle (or upside down heart)

2 ) Color of Fur

She is pink and that’s why she’s known as the “pink Labubu”

3 ) Eyelashes

She also has 3 eyelashes while most Labubu dolls don’t.

How to Buy One

Most Mokoko dolls were only sold at Pop Mart Pop Land, the official theme park in Beijing, China so that already makes her hard to get unless you have access to someone shopping directly in the park.

This Labubu plush doll is extremely rare because she has been released only a few times and each one sells out in minutes. One of her releases once sold out in 12 minutes!

You can’t find her at Pop Mart stores nor at Pop Mart vending machines like the way you can buy Labubu.

In fact we’ve been to dozens of stores around the world from Hong Kong, Taipei, China, Los Angeles, NYC and never ever saw one on display.

Amazon’s Pop Mart store also doesn’t sell any so the best place to buy one is from a trusted seller on eBay. (that’s how we got our Close to Sweet)

Current Prices

The prices have gone down since summer of 2025 when Fall Into Spring was one of the most expensive Labubu ever sold when someone paid $1,700 in July 25, 2025

As of Feb. 2026, the prices on eBay range from $75 for a small keychain version to $250 – $500 for a large version.

Gallery of Mokoko Labubu Dolls

Releases

There has been multiple releases and here is a quick overview of what’s available for Labubu collectors.

Mokoko Close to Sweet

This doll was released in Sept 2023 and features a large “Labubu plush doll and also a smaller “Labubu keychain” pendant.

They’re sold individually and not as a set.

Size

The large version is 14.5 inches (37 cm) tall and is same size as the large Labubu plush dolls such as Rock the Universe, Flip with Me, etc.

Smaller keychain pendant is 6 inches (15.24 cm) tall and very similar in size to other Labubu keychains such as Labubu Macaron or Labubu Big Into Energy

How to Buy

They’re sold out from Pop Mart so eBay is probably the easiest way.

Price is around $80 – $100 for the smaller version and $200 – $300 for the bigger doll.

Mokoko Fall Into Spring

This was released in March 2024 and also features a plush doll (15.75 inches / 40cm) and a keychain pendant (5.5 inches / 14 cm) tall

This was one of the most expensive Labubu sold in 2025 when it sold for $1,700 but prices have dropped dramatically and we bought this set for $500 on eBay in December 2025.

The Blue Diamond Mokoko Release

This release was in June 2024 and was a keychain pendant. It measures 17 cm tall (6.69 inches)

Mokoko Magic of Pumpkin

The Magic of Pumpkin release was in October 2024 and is a keychain pendant.

It measures 15 cm tall (5.9 inches).

Do NOT confuse this with Labubu Sitting Pumpkin which looks very different and features Labubu and not Mokoko.

Here is how these two look. Notice the differences

As of Feb. 2026, you can get one for around $75 – $125 on eBay

Mokoko Twinkly Fairy Tale

The Twinkly Fairy Tale was released in Nov. 2024 and is a keychain pendant. It measures 17 cm tall (6.69 inches)

Mokoko Jump Into Summer

This doll was released in April 2025.

The Jump Into Summer plush toy measures 17 cm tall (6.69 inches) and price is around $80 – $120 on eBay

Finding Mokoko Series Figures

This release contains figurines and not Labubu plush dolls.

These figurines were released on November 2024 and were sold as blind boxes and she is the secret character.

I personally prefer collecting Labubu dolls but these figures are just as popular.

The story behind that series featured other popular Pop Mart characters like Skull Panda and Dimoo who are busy searching for her.

Other Pink Labubu

If you love the color pink, you can also get the other pink colored Labubu keychain dolls

Mokoko’s Music Video

She even has her own music single that came out in April 2025.

We Love Mokoko!

She is one of our favorite Labubu dolls for 3 reasons.

1 ) She’s super cute

2 ) We love her color!

3 ) She’s limited – most people don’t have one which makes us want them even more!

Helpful Guides to Collecting Labubu Dolls

Here are some helpful resources on Labubu dolls