Meet Labubu – The #1 Best Selling Toy in 2025
Labubu is the main character and face of the entire collection of the Monsters series by Kasing Lung.
She is the one that started the entire Labubu craziness and made it the hottest and best selling toy in 2025.
With her wild grin, spiky teeth, and impish personality, she has become one of the most beloved collectible characters in the world
There has been different releases of Labubu and all have been sold out on the Pop Mart website.
If you’re lucky you’ll be able to buy a Labubu that you like from a trusted sellers on Ebay.
But what is it about this little toy that makes her so popular?
Who is Labubu
She was created by Hong Kong artist Kasing Lung and made her first appearance in a series of illustrated picture books titled The Monsters back in 2015.
These books were inspired by old fairy tales and Nordic mythology
Kasing Lung wanted to create characters that felt timeless and Labubu was the first.
She’s a little elf with a mischievous spirit and a big heart
Even though she often causes trouble or gets herself into silly situations, her intentions are always good
She’s the kind of character you root for even when she messes up because her heart is pure
Labubu also is in a relationship and her boyfriend is Tycoco
From Books to Blind Boxes
What started as a picture book quickly exploded into a collectible craze
Labubu became the first character from the Monsters universe to be turned into a vinyl figure
Thanks to a partnership with Pop Mart, she was introduced in blind box form and that’s when Labu got popular.
Since then, she has appeared in dozens of different series and collaborations
She has been everything from a sleepy forest dweller to a wild monster on the loose
Here are some of the Labubu releases
Collectors love the variety and they especially love how each version still captures her original personality
What Does Labubu Look Like
She has a look that stands out.
When you first look at her, she’s really ugly but then she starts to look cute.
You can call her “ugly cute.”
She’s small and elf-like with big ears, jagged teeth, and wide eyes that seem to sparkle with mischief
Her face often shows a grin like she’s just thought of something funny or sneaky
She usually comes with a fuzzy little body and a slightly hunched posture
Some versions give her accessories or outfits, but her look is always the same
That sharp smile never changes
Her design is what made her instantly recognizable
You don’t have to be a diehard collector to remember a character like her because she sticks in your memory
Personality and Role in the Monsters World
Labubu is playful, curious, and always up to something
She’s the kind of character who might sneak up behind you and tap your shoulder just to run away laughing
But she’s also someone who cares deeply about her friends
In the Monsters world, she often takes on the role of the leader or main adventurer
She’s always exploring new lands, discovering strange creatures, or getting involved in hilarious misunderstandings
Her sense of wonder keeps the stories moving
She’s not perfect
She makes mistakes
But that’s what makes her relatable
Her willingness to try again is what makes her lovable
Labubu’s Many Versions
Over the years, Labubu has been reimagined in countless ways
Some collectors love the classic forest version where she looks like a woodland creature
Others love the Halloween editions where she’s dressed like a spooky vampire or a cute little pumpkin
There’s also the Have A Seat plush series where Labubu is seen sitting with a calm expression
This version became popular because it showed a different side of her
More peaceful and relaxed
Then there are the rare crossover collabs
Like when Labubu was styled to look like well known characters from movies or pop culture
These are often the most limited and highly sought after
But no matter the version, her energy is the same
She’s still the playful troublemaker with a heart of gold
Why Fans Love Labubu
It’s not just about her design
Fans love her because she reminds them of childhood of imagination and of a time when being curious and a little wild was normal
She’s the symbol of fun without rules
A character who doesn’t care about being perfect
She just wants to explore and have fun
That’s why both kids and adults are drawn to her
She makes people smile
And in a world that feels more serious every day, having something that brings joy is priceless
The Center of the Labubu Universe
There are many other characters in the Monster Series such as Zimomo, Mokoko, Yaya, Tycoco, Pippo, and many more
Each one has their own fan base and story
But Labubu is the center
The original
The one who holds it all together
Without her, there would be no universe to explore
She’s like the sun and the others revolve around her
Collectors often start with Labubu and then branch out into the other characters
She’s the gateway into Kasing Lung’s world
Labubu as a Cultural Icon
In recent years, Labubu has become more than just a collectible
She’s a pop culture icon
She shows up at conventions, in art shows, and even on fashion accessories
You’ll see people carrying Labubu themed bags, wearing Labubu socks, and even decorating their homes with giant Labubu statues
She’s not just a toy
She’s a lifestyle
Some fans even say she represents their personality
Fun
Curious
A little wild
But always kind
How to Start Collecting Labubu
If you’re just getting started, the best place to begin is with the classic versions
The Monsters series by Pop Mart is a great place to find affordable and high quality Labubu figures
You can also check out resell platforms like eBay for older or limited editions
Just be careful of fakes
Labubu is so popular that the market has been flooded with counterfeit versions
Here is a fake one
Make sure you buy from reputable sellers
And take time to learn the differences
An authentic and real one has details and quality that are hard to fake
Once you get one, you’ll want more
It’s that kind of collection
We all Love Labubu
She is more than just a character
She’s the heart and soul of the Monsters world
From her beginnings in a picture book to becoming an international collectible icon, she continues to inspire fans with her playful charm
She reminds us to have fun, to stay curious, and to never stop exploring
Whether you’ve been collecting for years or just stumbled into this world, Labubu will always be there to greet you with that wild grin
And once she’s in your life
You’ll never look at collectibles the same way again
