Mokoko Labubu Guide: The Pink Labubu & All Releases (2026)
Last Updated: March 27, 2026
Mokoko is known as the pink Labubu and is one of the most popular and rare Labubu plush dolls.
She is different from the usual Labubu dolls that you commonly see and this guide will teach you everything about Mokoko.
Who is Mokoko?
If you’re new and wondering who is Mokoko Labubu, she is an entirely different character from Labubu but is part of the Monsters characters.
If you’re new, you may not know the difference but it’s actually pretty easy to tell the difference between a Labubu doll and Mokoko.
3 Key Differences
There are 3 easy ways to tell the difference between Labubu and Mokoko
1 ) Nose
She has a heart shaped nose while Labubu has a triangle (or upside down heart)
2 ) Color of Fur
She is pink and that’s why she’s known as the “pink Labubu”
3 ) Eyelashes
She also has 3 eyelashes while most Labubu dolls don’t.
How to Buy One
Most Mokoko dolls were only sold at Pop Mart Pop Land, the official theme park in Beijing, China so that already makes her hard to get unless you have access to someone shopping directly in the park.
This Labubu plush doll is extremely rare because she has been released only a few times and each one sells out in minutes. One of her releases once sold out in 12 minutes!
You can’t find her at Pop Mart stores nor at Pop Mart vending machines like the way you can buy Labubu.
In fact we’ve been to dozens of stores around the world from Hong Kong, Taipei, China, Los Angeles, NYC and never ever saw one on display.
Amazon’s Pop Mart store also doesn’t sell any so the best place to buy one is from a trusted seller on eBay. (that’s how we got our Close to Sweet)
Current Prices
The prices have gone down since summer of 2025 when Fall Into Spring was one of the most expensive Labubu ever sold when someone paid $1,700 on July 25, 2025
As of Feb. 2026, the prices on eBay range from $75 for a small keychain version to $250 – $500 for a large version.
Gallery of Mokoko Labubu Dolls
Mokoko Releases (Newest Listed First)
There has been multiple releases and here is a quick overview of what’s available for Labubu collectors.
Wake Up Mokoko
Wake Up Mokoko was released in March 2026 and is a large Labubu plush doll that is 15 inches tall (38 cm)
It retailed for 499 RMB in China (around $70 USD) but sells for around $400 USD on eBay
Fall Into Sweaters
Fall Into Sweaters is a keychain pendant and was released in Nov. 2025.
Mokoko Jump Into Summer
This doll was released in April 2025.
The Jump Into Summer plush toy measures 17 cm tall (6.69 inches) and price is around $80 – $120 on eBay
Mokoko Twinkly Fairy Tale
The Twinkly Fairy Tale was released in Nov. 2024 and is a keychain pendant. It measures 17 cm tall (6.69 inches)
Mokoko Magic of Pumpkin
The Magic of Pumpkin release was in October 2024 and is a keychain pendant.
It measures 15 cm tall (5.9 inches).
Do NOT confuse this with Labubu Sitting Pumpkin which looks very different and features Labubu and not Mokoko.
Here is how these two look. Notice the differences
As of Feb. 2026, you can get one for around $75 – $125 on eBay
The Blue Diamond Mokoko Release
This release was in June 2024 and was a keychain pendant. It measures 17 cm tall (6.69 inches)
Mokoko Fall Into Spring
This was released in March 2024 and also features a plush doll (15.75 inches / 40cm) and a keychain pendant (5.5 inches / 14 cm) tall
This was one of the most expensive Labubu sold in 2025 when it sold for $1,700 but prices have dropped dramatically and we bought this set for $500 on eBay in December 2025.
Mokoko Close to Sweet
This doll was released in Sept 2023 and features a large “Labubu plush doll and also a smaller “Labubu keychain” pendant.
They’re sold individually and not as a set.
Size
The large version is 14.5 inches (37 cm) tall and is same size as the large Labubu plush dolls such as Rock the Universe, Flip with Me, etc.
Smaller keychain pendant is 6 inches (15.24 cm) tall and very similar in size to other Labubu keychains such as Labubu Macaron or Labubu Big Into Energy
How to Buy
They’re sold out from Pop Mart so eBay is probably the easiest way.
Price is around $80 – $100 for the smaller version and $200 – $300 for the bigger doll.
Other Pink Labubu
If you love the color pink, you can also get the other pink colored Labubu keychain dolls
Mokoko’s Music Video
She even has her own music single that came out in April 2025.
We Love Mokoko!
She is one of our favorite Labubu dolls for 3 reasons.
1 ) She’s super cute
2 ) We love her color!
3 ) She’s limited – most people don’t have one which makes us want them even more!
Helpful Guides to Collecting Labubu Dolls
Here are some helpful resources on Labubu dolls
About the Authors
The Labubu Collector is a collaboration between Simon Chan, Kelly, Ailene and our kids and we live in both Los Angeles and Asia.
We’re big fans of Labubu dolls and we have a combined over 100 different Labubu keychains and large Labubu plush dolls.
We love to buy, unbox and dress them up with Labubu clothes
Favorite Dolls: Labubu Hope from Labubu Big Into Energy series and Labubu “Y” (Yes) from Labubu Pin for Love set
Expertise: Authentication and Release tracking
Connect: Follow us on Instagram or Youtube account where we spotlight other Labubu collectors as well.
To learn more visit our About page
