3 Ways to Buy a Authentic Labubu Pin for Love Secret Heart

Last Updated: January 22, 2026

Pin for Love Secret Heart is 1 of the 2 Labubu Pin for Love Secret Characters from the V4 Release that came out in August 2025.

Labubu Heart is from Group A – M while the other secret character is “!” (Exclamation) and is from Group N – Z.

Both Pin for Love secret characters are extremely hard to get and you only have a 1:168 chance of getting one when you buy a blind box of Labubu Pin for Love V4.

As with the other secret characters from Exciting Macaron V1, Have a Seat V2, Big Into Energy V3, there will be plenty of people reselling Labubu Secret “Heart”

How the Pin for Love Secret Heart Looks Like

Here is how Pin for Love Heart looks like

Size

Pin for Love Heart is the same size as the rest of the Pin for Love V4 variations.

She is 4.1 inches tall (10.5cm) and designed to be small enough to hang on smartphones.

Fur

Labubu Heart has short fluffy fur that is longer strands than softer than Exciting Macaron V1

Lanyard

Labubu Secret Heart also comes with a lanyard that is the same color as the body and is embroidered with the name of the Monsters creator, Kasing Lung.

Keychain Tag

She come with a keychain so you can hang them.

Charm

Attached to Labubu Heart’s keychain is a 4 side charm.

2 sides of the charm has her name on it, “Heart” and another side has the Labubu icon and the other side has Labubu’s teeth.

Sticker

Labubu Secret Heart also has the Labubu sticker just like the rest of the variations in Pin for Love V4 set.

What Are Secret Characters?

If you’re new to Labubu, Secret characters are special variations that are limited and hard to get and that’s why they’re super popular.

The Labubu V3 Secret called “ID” once sold for $1,800 on Ebay and is one of the most expensive Labubu’s sold.

Other Secret Characters from Previous Releases

Here is a quick summary of secret characters from previous Labubu releases

Anyway, we’ll talk more about how to buy a Pin for Love Secret Heart shortly but let’s first see how she looks compared to the other variations in the Labubu Pin for Love V4

Labubu Pin for Love V4

All of them are keychains and are 4.1 inches tall (10.5cm)

This set is divided into 2 groups.

1 ) Group A – M

2 ) Group N – Z

Labubu Pin for Love Group A – M

There 15 variations in this group and here is how they look like

Labubu Pin for Love Group N – Z

There 14 variations in this group and here is how they look like

Here is how the other mini Labubu keychains look like in this Group.

How to Buy a Pin for Love Secret Heart

Buying and getting your hands on a Labubu Pin for Love Secret Heart is sooooo hard!

It’s not like buying the other variations such as “A”, “B”, “J”, “N”, etc.

The reason why it’s so hard is as mentioned above, there is only 1:168 chance of getting one in a blind box while the others are much easier

There are still ways to buy a Pin for Love Heart and we will go over how and the Pro’s and Con’s of each way.

3 Ways to Buy a Real Pin for Love Secret Heart Without Being Scammed

Labubu Pin for Love V4 blind boxes are all sold out on Pop Mart’s website and app and even if you preorder, there usually is a 1 – 2 months wait.

So if you really want one, you have 3 ways to purchase a Labubu Heart.

Option 1: Buy a Single Blind Box of Pin for Love V4

You can buy a single blind box and can get any of the 26 versions of Labubu Pin for Love V4

Reminder:

To get “Heart” – buy a Group A – M blind box

Here are the current prices for a single blind box.

Unfortunately these are not currently available on Amazon yet so the best place is to buy from a trusted seller on Ebay

Pros and Cons

Here are Pros and Cons of this approach:

Pros

— It is the “cheapest” way to get a Labubu Secret Heart if you happen to get lucky and get “Heart” on your first try!

Above is the current market price

Cons

— It’s most likely going to be the most expensive way to buy the Pin for Love Heart since it’s only a 1:168 chance you’ll get it.

— This is gambling and chances are you’ll end up with the other variations such as “A”, “D”, “N”, “R”, etc.

In previous releases, some die hard Labubu collectors are so hooked onto the thrill of the chase that they spent thousands trying to get the Labubu V3 Secret but only to end up with multiple duplicates of the other dolls such as 10 of Serenity, 20 of Loyalty, etc.

It’s crazy!

IMPORTANT NOTE: If you’re buying a random blind box from a third party seller, chances are those blind boxes will NOT have the Pin for Love Secret Heart!!!

The reason is resellers often open their boxed sets hoping to get a Labubu Secret Heart and if they’re lucky to get one in any of the 14 blind boxes, they will not open any more of the blind boxes in that set since there is zero chance it will have another Labubu Secret Heart (Popmart only puts 1 Labubu Secret in a set).

The sellers usually sell those blind boxes and there is zero chance the Secret character will be inside since it’s from the same box that the seller had pulled one from.

Option 2: Buy the Whole Set of Labubu Pin for Love V4 Group A – M

You can purchase the entire Pin for Love V4 Group A – M set like the way we did, and hope one of the 14 boxes will be a Labubu Secret Heart!

If you want to go with this approach, here is the current market price for a sealed box of Labubu Pin for Love Group A – M

Labubu Pin for Love Complete Set of Group A – M – Authentic Pop Mart
Labubu Pin for Love Complete Set of Group A - M - Authentic Pop Mart
$249.00
$294.00 incl. delivery
Labubu Pin for Love Complete Set of Group A – M – Authentic Pop Mart
Labubu Pin for Love Complete Set of Group A - M - Authentic Pop Mart
$334.95
$371.72 incl. delivery

Note: If you’re lucky to get a Labubu Heart, Pop Mart only puts 1 in a boxed set so if you’re lucky you’ll be getting 1 and never 2 Secrets.

How We Purchased Our Pin for Love V4

We purchased complete sets of Group A – M and Group N – Z but unfortunately we didn’t get any Pin for Love secret characters but our kids just loved the other variations.

There were our 2 boxes.

mini labubu pin for love v4 boxes window
Our 2 boxes. Group A – M and Group N – Z

These were our mini Labubu’s Pin for Loves.

mini labubu pin for love v4 a to m group photo
Our Labubu V4 Set: Group A – M
mini labubu pin for love N to Z group
Our Labubu V4 Set: Group N – Z


We love them but no Labubu Pin for Love Secret Characters though… 🤷🏻‍♀️

This approach is not the way I recommend but if you like gambling and take your chances and have some fun.

Here are out thoughts on this approach.

Pros and Cons

Here are Pros and Cons of buying an entire box:

Pros

— If you’re new and don’t have the other variations then this is a good way to get started because even if you don’t end up with Pin for Love Secret Heart, you’ll end up with everyone else. 😀

This is how we got started with Labubu and my kids and I all had a ton of fun!

Cons

— This is also like gambling and there is super low chance you’ll get Labubu Secret Heart

By the way, if you happen to be lucky to get “Heart”, then you won’t get one of the other characters.

You won’t know which one will be replaced because unlike Exciting Macaron where Pop Mart usually replaces Lychee Berry with the Secret Chestnut Cocoa, but for the Big Into Energy V3 series, it’s just any random character that gets replaced.

Option 3: Buy an Open Box that Has a Labubu Secret Heart

You can also purchase an opened blind box that has an authentic Pin for Love Heart inside.

Sometimes the secret character is outside the sealed bag and sometimes it’s not.

If the bag is sealed, the seller should have proof by showing the Labubu sticker that verifies it’s Labubu Secret Heart

Current Market Price for Pin for Love Secret Heart

Here are the current prices for Labubu Secret Heart

Latest Price for Labubu “Heart”

eBay
eBay
$199.50
eBay

Pros and Cons

Here are Pros and Cons of this approach:

Pros

— You’re supposed to get exactly what you want and won’t end up with the other characters

Cons

— There can be scams where you end up with either a fake Labubu Heart or another doll.

*** I would avoid any seller who is selling a Pin for Love Secret Heart for less than $100. That just sounds too good to be a true and most likely a fake.

Don’t be greedy and too hopeful for a great deal is one of the ways to spot a fake and avoid being scammed

Our Pin For Love Secret Heart

As of this writing, we haven’t had the budget to buy a Pin for Love Secret Heart yet but we plan on getting one soon!

Do you have the Labubu Heart?

If not, you can shop below:


Happy Collecting!

About the Authors

The Labubu Collector is a collaboration between Simon Chan, Kelly, Ailene and our kids and we live in both Los Angeles and Asia.

My favorite Labubu doll is Hope from Big Into Energy and I dress her up in Yankees outfit
We are both Yankees fans!
My wife and I celebrating our anniversary with Labubu Sisi and Labubu Toffee all dressed up in outfits
Anniversary Dinner w Sisi and Toffee
Group shot of some of our all time favorite Labubu dolls
Ailene w her favorite Labubu dolls, from L to R: Labubu “Y”, Labubu “Q”, Flip With Me, Sisi and Green Grape

We’re big fans of Labubu dolls and we have a combined over 100 different Labubu keychains and large Labubu plush dolls.

We love to buy, unbox and dress them up with Labubu clothes

Favorite Dolls: Labubu Hope from Labubu Big Into Energy series and Labubu “Y” (Yes) from Labubu Pin for Love set

Expertise: Authentication and Release tracking

Connect: Follow us on Instagram or Youtube account where we spotlight other Labubu collectors as well.

To learn more visit our About page

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