Labubu Names & Characters: Complete Release Checklist

Last Updated: March 13, 2026

This page is the ultimate Labubu names checklist and Labubu collection list, with release history and real photos so you can quickly identify the types of Labubu series from the original Exciting Macaron to the latest 2026 releases such as the Labubu Sanrio dolls that came out on March 12, 2026

All images courtesy of Pop Mart

->> More Details to Labubu Hello Kitty Dolls <<-

Guide to Labubu Names and Pictures

We made galleries with Labubu characters names and pictures and also divided all Labubu by release dates and by their colors.

Quick Summary: Types of Labubu Series and Release Dates

The following table summarizes all the types of Labubu series and the names of the individual dolls.

Types of Labubu Series	Labubu Names	Release
Labubu Exciting Macaron	Soy Milk, Green Grape, Lychee Berry, Sea Salt Coconut, Sesame Bean, Toffee, Secret: Chestnut Cocoa	Oct. 2023
Have a Seat V2	Sisi, Baba, Hehe, Zizi, Ququ, Dada, Secret: Duoduo	Jul. 2024
Big Into Energy V3	Love, Happiness, Loyalty, Serenity, Hope, Luck, Secret: ID	Apr. 2025
Pin for Love V4	A – Z plus ?, &, Secret: ! and Secret: Heart	Aug. 2025
Labubu V5 (rumored)	TBD	early 2026
Zimomo	I Found You, Angel in Clouds, 10th Anniversary	See below
Mokoko	Twinkly Fairy Tale, Magic of Pumpkin, Fall to Spring, Close to Sweet,Blue Diamond, Jump Into Summer	See below
Individual Plush Dolls	Flip with Me, Dress Be Latte, Walk by Fortune, Wings of Fantasy, and many more	See below
Other Characters	Pato, Pippo, Yaya, Tycoco, Vos, Spooky	See below

The sections below provide detailed photos and official Labubu names to help you identify your collection fast.

The Complete Labubu Names & Release Checklist

Here is a checklist of all Labubu ever released.

We list Labubu keychains first because these are the most common followed by the large Labubu plush dolls and other characters such as Zimomo and Mokoko.

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Newes Labubu Release

Pop Mart released the first Labubu Sanrio collab on March 12, 2026.

It features a blind box keychain set and also a large plush doll

The Monsters x Hello Kitty and Friends Series Blind Box

There are 6 characters and 1 secret (1:72 chance)

*All images courtesy of Pop Mart

The Monsters x Hello Kitty Plush Doll

This is a large plush doll that is 15 inches (38cm) tall and Labubu has a sleeping mask!

*All images courtesy of Pop Mart

This is one of the cutest Labubu dolls we’ve seen and we’ll definitely be getting one!

Recent 2026 Labubu Releases

Here are the names of the newest 2026 Labubu releases

1 ) Wake Up Mokoko

The latest Mokoko Labubu doll is Wake Up Mokoko which was a limited release in China in early March 2026

Images courtesy of Pop Mart

2 ) Zimomo 10th Anniversary

This is a huge Labubu plush doll and it’s super cool and was released on Jan. 29, 2026

3 ) Labubu Horse Happy Family CNY

This other new Labubu release is a keychain pendant and features her dressed up in a horse outfit to celebrate the Year of the Horse during Chinese New Year.

You can get one on Pop Mart. Just search for “Have a Good Run Series”

Labubu Checklist Navigation

2 Types of Dolls in Your Labubu Collection List

There are over 80 different Labubu dolls and we divided all these different types of Labubu dolls into 2 categories; the Labubu keychains and the larger Labubu plush dolls.

If you want to know more details about a specific one, just click on the thumbnail and it’ll take you to that doll’s specific page.

1 ) Labubu Keychain dolls

These are the smaller Labubu keychain dolls that are popular and what most people are familiar with.

They are come in different sets and here are 2 helpful guides if you want to learn more

2 ) Labubu Plush dolls

These are the larger Labubu plush dolls and more limited and they don’t belong to a set.

We will take a look at the keychain pendants

Labubu Keychain Blind Box Releases

These Labubu doll keychains are themed and come in a blind box, which means you don’t know which version you’re getting.

There’s also a special Labubu Macaron Secret character that you have a 1:72 chance of getting.

As of early Jan 2026, there are 4 Labubu keychain releases and they’re known as Labubu V1 ,Labubu V2, Labubu V3 and Labubu V4

Labubu V1 Release: Exciting Macaron

The Labubu Exciting Macaron release was the first Labubu keychain set available and the Labubu release date was October 2023 for this series.

2 of the most popular Labubu dolls such as Lychee Berry and Soymilk come from this release.

Each doll is about 17 cm tall (6.7 inches) and there are 7 different versions you can get in the Blind Box including the Secret Character, Chestnut Cocoa

For more info check out our guide to the Labubu Exciting Macaron release

We love the colors of this release because they soft pastel colors make it easy to find matching Labubu clothes

Here’s the Lychee Berry Labubu who is one of the most popular Labubu dolls

If you like the Labubu outfit she has on, this guide will give you some ideas on what you can do

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Labubu Have a Seat Names

These 7 Labubu doll keychains came out in July 2024 and are known as Labubu Have a Seat

Three of these dolls are among the Top 10 Most Popular Labubu Dolls

Here are some of our Labubu Have a Seat that we purchased and dressed up in Labubu clothes

If you can’t find the version you want on Pop Mart, here is our guide on where to buy Labubu

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Big Into Energy: Labubu V3 Names

The third Labubu keychain release is called Big Into Energy Series and came out in April 2025.

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Labubu Pin for Love Names

This mini Labubu keychain is called Labubu Pin for Love and is considered the new Labubu series. It was released on Aug. 2025 and is divided into 2 groups.

They’re divided into 2 Groups and each doll has its unique Labubu Pin for Love name

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Labubu V5 (Rumored) – New Labubu Series?!

In January 2026, there were rumors that Pop Mart will come out with their newest Labubu in sometime early or mid 2026.

This new Labubu series will also be another Labubu keychain doll and some fans think it will be based on the calendar day just like how Labubu V4 was based on the alphabet.

We will update this page once we learn more.

Labubu Large Plush Releases

The second category of Labubu dolls are the separate releases and many of them are big Labubu plush dolls

Unlike the Labubu keychain sets above, these big Labubu plush dolls all come fully dressed.

Many of these limited Labubu plush dolls such as Dress Be Latte, Catch Me If You Like Me, Labubu Vans, etc. are one of the most expensive Labubu sold.

Here are the Labubu releases in chronological order from most recent first.

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Happy Family

Happy Family Labubu was released in Jan 2026 and was part of the Have a Good Run release that featured other Pop Mart characters to celebrate Chinese New Year.

This CNY Labubu horse doll is dressed in an outfit that has a grey tail. It measures 5.9 inches (15 cm) and has a special strap on the keychain.

The Naughty Cashier Labubu

The Labubu Naughty Cashier came out in December 2025 and is 37 cm tall (14.5 inches).

This release was very confusing to us because it looks the same as Wacky Mart except the color is light brown instead of dark brown. The outfits are the same

It also looks very similar to the Time to Chill Labubu, with the main difference being the outfit.

In order to buy this from Pop Mart you’ll need 2999 reward points from Pop Mart to buy this!

A faster and easier way to buy this is directly from eBay.

Time to Chill Labubu

The Labubu Time to Chill came out in October 2022 and is 37 cm tall (14.5 inches).

It is all about slowing down and relaxing.

Here’s a quick video of Labubu working and chilling.

Jump for Joy Labubu

The Jump for Joy Labubu plush doll came out in May 2023 and is 38 cm tall (14.9 inches).

It was one of the most expensive Labubu when it sold for $1,400 USD in 2025.

Dress Be Latte Labubu

The Dress Be Latte Labubu came out in October 2023 and is 38 cm tall (14.9 inches).

It is also one of the most expensive Labubu ever sold when someone bought one for $1,599 in June 27, 2025.

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Flip With Me Labubu

The Flip With Me Labubu came out in July 2024 and is 40 cm tall (15.7 inches).

We do a full unboxing with detailed pictures in our Guide to Flip With Me

Here is a cute video featuring Flip With Me that was released in May 2025 to celebrate the summer months.

Fall In Wild Labubu

The Fall In Wild Labubu came out in July 2024 and it has a big version and a smaller keychain pendant version.

The big version is about 40 cm tall (15.7 inches).

The smaller pendant version is about 17 cm tall (6.69 inches)

Let’s Checkmate Labubu

The Let’s Checkmate Labubu came out in Feb 2025 and is 37 cm tall (14.56 inches).

This was also released in Feb. 2025 and is 17 cm tall (6.69 inches).

There’s also a hangcard version of Let’s Checkmate Labubu and is much smaller and same size as a Labubu keychain

Walk By Fortune – Chinese New Year Labubu

There are also seasonal Labubu releases for special holidays and events

The Walk By Fortune Labubu came out in Dec. 2023 and is 38 cm tall (14.96 inches)

It is also one of the most expensive Labubu ever sold when someone paid $2,000 on July 26, 2025.

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Best of Luck Labubu

Here’s another Chinese New Year Labubu

The Best of Luck Labubu also came out in Dec. 2023 and is 38 cm tall (14.96 inches) and is also one of the most expensive Labubu sold when someone paid $2,300 on Aug. 19, 2025.

Catch Me If You Like Me Labubu With Boyfriend, Tycoco

This Labubu plush is one of our favorites and is one of the most expensive Labubu ever sold when someone paid $2,058 on Aug. 9, 2025.

Catch Me If You Like Me features Labubu with her boyfriend, Tycoco and was released in Jan 2024. It measures 38 cm tall (14.96 inches).

Labubu Vans

The co-branded Labubu Vans (shop for one on Ebay) came out in Dec. 2023 and is 38 cm tall (14.96 inches) and is the MOST expensive Labubu ever sold when it sold for over $10,503.84 in July 2025.

Halloween Labubu (Sitting Pumpkin)

The Halloween Labubu Sitting Pumpkin came out in Oct. 2024 and is 15 cm tall (5.9 inches).

Here are some more pictures of the Labubu Sitting Pumpkin that we purchased

If you want more details, go to our Guide to Labubu Sitting Pumpkin

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Be Fancy Now Labubu

The Be Fancy Now Labubu was released in March 2024 and is 40 cm tall (15.75 inches) and is also one of the most expensive Labubu ever sold when it sold for $1,200 in Aug. 4, 2025

Wings of Fantasy Labubu and Wings of Fortune

There are 2 parts to this Labubu release and came out in Oct. 2024.

There is the Wings of Fantasy Labubu which is a big Labubu plush doll and then there is the Wings of Fortune (hanging card)

Wings of Fantasy

The Wings of Fantasy is about 38 cm tall (14.96 inches) and is one of the most expensive Labubu sold when someone paid $1,998 on June 8, 2025

Wings of Fortune Labubu

This is the Labubu Wings of Fortune which is a Vinyl plush hanging card and is 17.5 cm tall (6.89 inches).

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Coca-Cola Labubu

The Coca-Cola Labubu was released in Jan 2025.

There are two different versions plus the secret character and they measure about 15.5-17 cm tall (6.1-6.69 inches).

One is called Surprise Shake and the other one is Happy Factor

Here is a cute video that Pop Mart made to promote the release

14th Anniversary – Labubu Mokoko

The 14th anniversary Labubu features came out to celebrate Pop Mart’s 14th year in July 2024 and was only for Pop Mart staff.

It measures about 12 cm tall (4.72 inches).

Labubu Rock the Universe Big Into Energy

The Rock the Universe Labubu is one of our favorite Labubu dolls because it is so wild!

It has the same design as the rest of the Big Into Energy but taller and is a big Labubu plush.

It was released on Aug. 28, 2025 and is 14.57 inches tall (37cm) and each doll was made using a special tie-dyed technology so that no two dolls look the same.

We did a complete unboxing with details of Labubu Rock the Universe

Wacky Mart Labubu

The Wacky Mart Labubu was released in June 2025 and is about 17 cm tall (6.69 inches).

Here is how the Wacky Mart Labubu look like:

Shrimp Tempura Labubu – The Monsters Wacky Mart Series

This doll is a keychain that was part of the Wacky Mart series and has Labubu dressed up as a shrimp tempura.

Labubu Shrimp is 5.9 inches (15cm) tall and some people refer it as the “Labubu earphone” since it has a small zippered pocket in the back to store your earphones.

Why So Serious Juggling Labubu Clown

This is the Juggling Labubu Clown which is a Vinyl plush hanging card and is 17.5 cm tall (6.89 inches) and released in Oct. 2025.

It is part of the Why So Serious series and is one of 8 characters.

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Special Regional Labubu Releases

These 3 Labubu dolls collections were only released in specific countries and makes them more rare and desireable.

Hide and Seek Labubu (Singapore only)

This Hide and Seek Labubu was released only in Singapore in June 2024 and is 17.5 cm tall (6.89 inches)

Good Luck to You Labubu (Thailand only)

The Good Luck to You Labubu (eBay link) was released only in Thailand in Dec. 2024 and is 17 cm tall (6.69 inches)

Forest Fairy Tale Labubu (China only)

This Forest Fairy Tale Labubu was released only in China and is exclusive through Pop Mart’s points redemption program only.

You can get it if you have generated 5,000 member points .

It was released in May 2025 and is 17.5 cm tall (6.89 inches)

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Zimomo Releases

This Labubu plush doll is super popular and there have been 3 releases so far.

I Found You was released in December 2023 and is 58 cm tall (22.8 inches).

Angel in Clouds was released in October 2024 and is 58 cm tall (22.8 inches).

Latest Zimomo Release

This new Zimomo is called The Monsters 10th Anniversary and was released on Jan. 29, 2026 (22.8 inches)

Zimomo 10th anniversary with our Labubu Collection

When we first saw this online, we immediately thought he looked the Big Into Energy Secret ID with all the different colors!

Mokoko Releases

Mokoko is super popular and a fan favorite.

Here is a quick summary of Mokoko releases

Refer to our page dedicated to Mokoko for details of every release.

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Other Labubu Characters Names and Pictures

Asides from Mokoko and Zimomo, there are many other Labubu characters in The Monster world and every character has its own style, story, and personality.

Asides from Tycoco who appears with Labubu in Catch Me If You Like Me, there are no plush dolls of these characters but you can get magnets, figurines, etc. on Pop Mart

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Labubu Characters Names and Pictures by Color

These Labubu dolls are organized by color so that you can find the one you want.

[Blue 💙] [Brown 🤎] [Green 💚] [Grey 🩶]

[Orange 🧡] [Pink 💗] [Purple 💜] [Red ❤️]

[White 🤍 ] [Yellow/Peach 💛] [Black 🖤]

Blue Labubu Names

Here’s a quick checklist of these Labubu keychains and you can see more details in our Blue Labubu guide.

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Brown Labubu Names

Brown is by far the most common color for Labubu keychains and the larger Labubu plush dolls

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Green Labubu Names

Here’s a quick checklist but you can also check out our Green Labubu guide. All these are Labubu doll keychains

Grey Labubu Names

Black Labubu Names

There is only 1 black Labubu and it’s the 10th anniversary Zimomo

Orange Labubu Names

There are only four Labubu dolls that are orange and they’re all Labubu keychains

Pink Labubu Names

Pink is another popular color for Labubu dolls and especially Mokoko who is a bigger Labubu plush

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Purple Labubu Names

Here are the purple Labubu dolls.

The Be Fancy Now and Wings of Fantasy are big Labubu plush and they are two of the most expensive Labubu ever sold.

Be Fancy Now sold for $1,200 on Aug. 4, 2025 and Wings of Fantasy sold for $1,998 on June 9, 2025.

Red Labubu Names

Collectors also love red Labubu dolls and all of these are red Labubu keychains

Lychee Berry is one of the Top 10 most popular Labubu dolls

Here are the four white Labubu dolls and 3 of them are Labubu keychain pendants.

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White Labubu Names

Angel in Clouds is a giant Labubu plush.

Yellow and Peach Colored Labubu Names

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Naming Your Labubu

My wife and I don’t give any names to our Labubu dolls and we just call them by their original Labubu names but many collectors like to give the dolls cute Labubu names.

Seeing all the different and creative names definitely put a smile on our face and perhaps we should start naming our Labubu soon.

If you need ideas or inspiration, here are some of our favorite Labubu names that we have seen online and we divided them by subjects

We highlight many of these Labubu collectors on our Instagram account

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Additional Resources

Here are helpful guides that can help you completing your Labubu collection list

FAQ