Labubu Dolls Guide – 10 Most Popular, Where to Buy, Prices
Last Updated: January 25, 2026
Collecting Labubu dolls is our hobby and passion and here are some recent Labubu dolls that we purchased in early 2026.


We created this guide to help you buy Labubu dolls with confidence using our recommendations, trusted stores, up to date prices, and simple checks to avoid fakes.
Top 10 Most Popular | Recommendations | Where to Buy | Prices | Types | Investment Potential | Avoid Fakes |FAQ
Most Popular Labubu Dolls
This list was compiled through our research on Google searches and buyer interest.
To make it easier and help you decide which Labubu doll to buy, we divided this into 2 groups.
Top 5 Most Popular Releases (Sets)
These are the top 5 most popular Labubu doll releases that can be considered “sets”
Four of these are Labubu keychains while Zimomo is a giant Labubu plush doll
We included Zimomo in here because even though he’s a stand alone large Labubu plush doll you can consider the 2 versions of him as a “set.”
5th Place
4th Place
3rd Place
2nd Place
1st Place
Mokoko is also another popular Labubu plush doll from the Monsters Universe even though she’s not Labubu.
Note this list was updated in Nov. 2025 and is probably why the new Labubu keychain set called Labubu Pin for Love hasn’t gained traction yet since it was newly released back in August 2025.
Top 10 Most Popular Individual Labubu Dolls

Here is a list of most popular Labubu dolls.
These can be individual Labubu plush releases such as Fall in Wild or part of a Labubu keychain set such as Labubu Hehe from Have a Seat V2
How Much Do Labubu Dolls Cost?
We list out the retail prices on Pop Mart and the secondary market price from resellers in case the Labubu doll you want is out of stock on Pop Mart
In 2026, most of the Labubu keychains and newer large Labubu plush dolls such as Rock the Universe, Flip with Me, etc ,are all available on Pop Mart.
However, the older and limited versions such as Labubu Vans are harder to find.
How Market Prices Can Change
Reseller prices of Labubu dolls change every day based on supply and demand.
The prices have gone down since July 2025 where some of the most expensive Labubu prices were recorded including a Labubu Vans that sold for over $10,000 USD!
3 Categories of Prices
We broke the prices into 3 categories
1 ) Price of a Single Blind Box of Labubu Keychain Releases / Sets (1 doll)
Blind boxes are mystery boxes where you buy a box of the set but the box is sealed and you don’t know which actual Labubu doll keychain you’re going to get until you open the sealed bag.
Here is how the Exciting Macaron V1 blind box looks like
2 ) Price of Whole Set of a Release / Set (6 dolls)
3 ) Prices of Labubu Plush dolls that are not part of a set and sold individually
1) Prices of Single Labubu Blind Boxes
Here are the prices for a single blind box for a Labubu doll keychain
These are the dolls that you see people dress up with Labubu clothes
Big Into Energy V3
Retail Price
Single Blind Box
1 Doll
$27.99 each
Market Price
- Big Into Energy Blind Box — $27.99
- Big Into Energy Blind Box — $89.99
Pin for Love

Retail Price
Single Blind Box
1 Doll
$22.99 each
Market Price
- Pin for Love Blind Box — $22.99
- Pin for Love Blind Box — $39.00
2) Prices of Labubu Whole Set
Here are the retail and market prices for a complete set of keychain Labubu
Have a Seat V2

Retail Price
Whole Set
6 Dolls
$167.94 each
Market Price
- Have a Seat Whole Set — $169.99
- Have a Seat Whole Set
Big Into Energy V3

Retail Price
Whole Set
6 Dolls
$167.94 each
Market Price
- Big Into Energy Whole Set — $119.99
- Big Into Energy Whole Set — $167.94
Pin for Love

Retail Price
Whole Set
14 Dolls
$321.86 each
Market Price
-
Pin for Love Whole Set
— $299.99
$321.86 - Pin for Love Whole Set — $300.00
3) Prices of Individual Releases
These Labubu plush are not part of a set and the prices vary depending on the size and the quantity that Pop Mart makes available.
These 4 examples are Labubu plush dolls and not Labubu keychains
Let’s Checkmate

Retail Price
$46.99
Market Price
- Let's Checkmate Hangcard — $46.99
- Let's Checkmate Hangcard — $65.00
Rock the Universe

Retail Price
$114.99 each
Market Price
- Rock the Universe — $114.99
- Rock The Universe — $149.00
Zimomo Angel

Retail Price
$299.99
Market Price
- Zimomo Angel in Clouds — $299.99
- Zimomo Angel in Clouds — $293.00
2 Types of Labubu Dolls
There are basically 2 types of Labubu dolls
1 ) Labubu Keychain Sold in Blind Boxes
Labubu keychain pendants are the most common dolls and what most people want.

These Labubu doll keychains are sold in blind boxes which means it’s a mystery box and you don’t know which version you’re getting.
These Labubu dolls have a keychain attached and you attach them to purses, backpacks, cars, phones, etc.
These dolls do NOT come with outfits but you can buy Labubu clothes to dress them up




If you want to have fun and dress them up, check out our guide to Labubu clothing

4 Labubu Keychain Releases
There has been four Labubu keychain blind box releases as of Oct. 2025
If you see a Labubu keychain you want but don’t know what it is called, we put together a gallery with Labubu names and pictures of every single Labubu doll ever released.
2 ) Labubu Plush Dolls
The second type of Labubu dolls are ones that are big Labubu plush dolls and are sold individually and asides from Rock the Universe and Zimomo, all of them come dressed.
There has been some pendants such as Let’s Checkmate , Fall in Wild, Labubu Sitting Pumpkin, but the majority of these are big Labubu plush dolls that are much taller in size.
If you want to learn more you can access our Guide to Labubu Plush dolls

Where to Buy Labubu Dolls
We have a complete guide on where to buy Labubu but here are 3 places you can go buy one.
1 ) Labubu Doll PopMart Official
Pop Mart is the maker of Labubu and in 2026 you can easily buy the more common Labubu dolls on the website, app or at stores.
Here’s a map to the closest Pop Mart store
Occasionally they will restock and the best way to check to see a release is coming is through the app.
2 ) Amazon
Surprisingly Amazon has a very limited selection and the prices are sometimes higher than what you’d pay on eBay
3 ) eBay
This is what we recommend because eBay usually has the best prices and also the widest selection of Labubu dolls including limited releases
We have purchased many Labubu dolls from eBay
4 ) Local Resellers
There are also toy stores and gift shops in your area (local map w stores) that sell Labubu dolls but you have to be careful because often they are fake Labubu.
Also if there is a specific Labubu doll you want, make sure you call in advance.
Additional Resources
Here are some of our helpful guides to Labubu dolls
Which Labubu Doll to Buy
What is the best Labubu doll for you?
That depends on who you’re buying for and here are our recommendations for
1 ) Labubu Dolls for Kids and First Time Buyers
2 ) Labubu Dolls for Serious Collectors
Labubu Doll for Kids and First Time Buyers
The best original Labubu doll to get for kids and newbies is to get a Labubu keychain.
They’re relatively affordable (from $23 to $40) so you won’t get too upset if you get them dirty or lose them.
You can dress these dolls with custom Labubu clothes to make them unique and fit your personality.
You can read more about them here:
Labubu Dolls for Serious Collectors
For anyone that has been serious about Labubu dolls or like rare and hard to find items then you should definitely choose one of the more limited Labubu plush releases such as Labubu Vans, Catch Me if You Like Me, Mokoko or even Zimomo
These cost anywhere from $100 to $10,000 USD!
Labubu Gift Ideas
The best Labubu doll to give as a gift depends on your budget.
Here are some Labubu gift ideas separated by the Labubu price.
Budget: $23 to $50 USD
Here are 5 Labubu dolls that we recommend in this price range.
These Labubu keychains are all 5 – 6 inches tall and super cute.

- eBay — $29.99

- eBay — $49.99
Budget: $51 to $100 USD
This price range will get you a Labubu doll keychain that are more unique in terms of they’re dressed.
Pop Mart also does not release them or restock them as often.
Budget: $83 to $500
This Labubu price range will get you a really cool Labubu plush doll.
You can buy one of the big Labubu dolls that are usually at least 14.5 inches tall (37 cm) or one of the V1 – V4 Secret Characters on
In early 2026, asides from the Secret characters, you can buy many of these on Pop Mart.
If they’re out of stock, then you can buy from a trusted seller on eBay
Budget $501 to $1,000
This price range gets you one of the more rare Labubu plush releases that Pop Mart no longer sells (even though they list it on the website, it’s always “out of stock” and never restocked.
We’ve waited for 1 to 2 years and some of these have never been restocked!
Here are some Labubu plush dolls that are being resold on eBay for this price range
Budget: $1,001 and up
This price range gets you the super rare and limited Labubu plush releases.
Many of these were the most expensive Labubu sold.
Whatever you choose, please buy an original Labubu doll and don’t buy a Lafufu!
How to Tell Real Original Labubu Dolls from Fake
Fake Labubu or Lafufu as they’re called are everywhere!
Here is a quick checklist but make sure you go through our step by step guide on How to Spot a Fake Labubu
1 ) Too Good To Be True Rule
If the deal is too good to be true (around or below retail price), then it’s probably a fake.
Most resellers sell original Labubu dolls slightly above retail so that they make a profit.
An unopened blind box sold for retail could be a fake Labubu
2 ) Quantity Available
Labubu are often sold out and tough to buy so if a reseller has dozens of Labubu dolls in stock and on display, it’s probably a fake!
3 ) QR Code
Every Labubu doll has an unique QR code.

Be cautious if the QR code has been scanned too many times because that means that QR code may have been copied from a real doll
4 ) Seller Ratings
If you’re buying online make sure you only buy from a seller that has over 100 positive reviews and look specifically for positive feedback on past sales of Labubu dolls.
5 ) Compare Pictures
Make sure the Labubu dolls look like a real original Labubu.

Here is another fake Labubu of Fall in Wild


A complete photo checklist is at our Guide to Labubu Names and Characters
Dressing Up Your Labubu Doll
In our opinion the most fun part is buying Labubu clothes for your doll!
This allows you to change outfits to fit your mood of the day.

We have a complete guide to Labubu Outfits but here are some of the clothes that we have purchased for our Labubu keychain dolls.
3 Reasons Why Labubu Dolls Are So Expensive
You may be like us when we started collecting Labubu and wonder why a Labubu doll is so expensive!
Here are 3 reasons why:
1 ) Pop Mart Release Strategy
This is the main reason why Labubu dolls are expensive.
Pop Mart has many in stock now but overall it’s still limited in supply especially for the limited and larger Labubu plush dolls
They intentionally keep the supply low and some of the most expensive Labubu dolls such as Labubu Vans were limited releases that were never produced again.
Regional Releases
Some super rare original Labubu plush dolls such as Mokoko was only released in a Pop Mart theme park in China while Hide and Seek was only released in Singapore.
Here is a complete list with details of Labubu releases

Blind Box Strategy
Many of the more common Labubu doll keychains such as Exciting Macaron V1, Have a Seat V2, Big Into Energy V3 and Pin for Love V4 are all sold as blind boxes which means you don’t know which Labubu character you’re getting!
This is like a fun way of gambling and some people buy dozens of boxes hoping to get the Secret Characters
Secret Characters
These are special dolls that are limited and the chances of getting one is 1:72 or harder.
Here are the past Labubu keychain Secret Characters
This difficulty of opening a blind box and getting one of these Labubu doll keychains drives up the price
2 ) Supply and Demand
Pop Mart’s release strategy combined with Labubu’s popularity and huge demand drives up the cost.
3 ) Quality of Labubu Dolls
Real original Labubu dolls are also high quality and very detailed oriented.
From the packaging to the fine detail of the keychain pendants, everything is professionally made and not something you’ll be ashamed to carry around.
Here are some examples of the high quality production of an authentic Labubu keychain. These are pictures of the mini Labubu “D” (Dollar)
Are Labubu Dolls a Good Investment?
People often wonder if Labubu dolls will hold long term value.
Some will but most won’t.
Here are our thoughts and suggestions
Majority Won’t Have Long Term Value
The more common Labubu keychain releases Exciting Macaron V1, Have a Seat V2, Big Into Energy V3 and Pin for Love V4 won’t have any value and one day these will all drop to the retail price as the popularity dies down.
The only exception would be the Secret Characters from these sets.
Labubu Dolls That Will Have Some Long Term Value
The only Labubu dolls that will still be worth something are the super rare limited Labubu plush releases such as Labubu Vans and many of the most expensive Labubu such as Walk by Fortune, Catch Me If You Like Me, etc.
If you’re curious, here is the list of most expensive Labubu ever sold.

Prices have gone down dramatically since July of 2025.
Labubu Vans sold for over $10,000 USD in July 2025 can be purchased between $1,500 to $3,000 in early 2026.
Our Thoughts and Advice
DO NOT buy Labubu dolls as an investment because it’s too risky.
The prices have already dropped from the summer of 2025 and will most likely continue to drop until a new popularity surge happens.
Things like a future Labubu movie and a Pop Mart theme park could drive up these prices to their all time records or even higher.
But DO NOT buy Labubu dolls for long term value because it’ll stress you out and ruin the fun.
Instead, just buy them because you like them or makes someone happy.
The happiness and the memories you’re making is worth way more than the money 😀
Helpful Resources
Frequently Asked Questions: FAQ
How many different versions of Labubu dolls are there?
There are over 80 versions and it can be confusing.
The dolls can be divided into 2 types:
1 ) Labubu Keychains – smaller in size and sold in blind boxes
2) Larger Plush dolls that are sold individually and more expensive
Here is our complete guide with details of every single Labubu release
Where do I go to learn the Labubu names?
Check out our complete checklist with pictures and Labubu names
Which Labubu doll is the mint green one?
The mint green version that most people look to buy is Green Grape but there are a few other green Labubu versions as well
How much do Labubus dolls cost?
Here is a breakdown of the prices for Labubus dolls
The most common ones cost $22.99 to $40
The big Labubu plush dolls can cost $100 – $500 while the most expensive Labubu can cost over $1,000
Where is the best place to buy a real Labubu doll?
The best place would be Pop Mart but if they’re out of stock, 2 other places are Amazon (though limited supply) or from a trusted seller on eBay
Here is our complete guide on where to buy Labubu
Which Labubu dolls are the most popular or trending?
They are the Labubu keychain sets such as Exciting Macaron V1 or Have a Seat V2 sets.
Many of them are in the Top 10 Most Popular Labubu dolls
Based on Google searches compiled in Oct. 2025, the #1 most popular Labubu doll is the farmer looking Labubu plush called Fall in Wild
Are Labubu dolls good long term investments?
Some can be but our advice is to not buy them as investments because the high prices probably won’t last.
Go buy a Labubu doll for the fun and memories instead and you’ll be much happier 😀
How can I tell if my Labubu is fake or a real original Labubu doll?
Check the details, pictures and QR code.
Double check our guide on 10 ways to spot a fake Labubu
Which Labubu is the best one to buy as a gift
In general, the best ones to buy as a gift is a keychain Labubu such as:
Exciting Macaron V1
Have a Seat V2
Big Into Energy V3
Pin for Love V4
If the person is a more serious collector, then we recommend buying one of the more expensive big Labubu dolls
Or if the person is extra special, you can even get one of the most expensive Labubu as a gift! 😀
What is a blind box?
A blind box is a mystery box where you don’t know which actual Labubu doll you’re going to get.
The following Labubu keychain releases are all sold as blind boxes
Exciting Macaron V1
Have a Seat V2
Big Into Energy V3
Pin for Love V4
You also have a chance to get a Secret Character
What is a Secret Character and what are the odds to getting one?
Secret Characters is the limited version Labubu doll keychains that is super hard to get.
Here are the Secret Characters for the following releases
Exciting Macaron V1 – Chestnut Cocoa
Pin for Love V4 – “Heart” and “!”
The odds for getting V1, V2 and V3 Secret character is 1:72 boxes
The odds for getting a Pin for Love Secret character is much higher because there are more versions in this series. The odds are 1:168 boxes
About the Authors
The Labubu Collector is a collaboration between Simon Chan, Kelly, Ailene and our kids and we live in both Los Angeles and Asia.


We’re avid fans of Labubu dolls and we have a combined over 100 different Labubu keychains and large Labubu plush dolls.
We love to buy, unbox and dress them up with Labubu clothes
Favorite Dolls: Labubu Hope from Labubu Big Into Energy series and Labubu “Y” (Yes) from Labubu Pin for Love set
Expertise: Authentication and Release tracking
Connect: Follow us on Instagram or Youtube account where we spotlight other Labubu collectors as well.
To learn more visit our About page

























































































